1) Students who wish to enter directly into the Graduate Diploma in Market Research program will apply to the Department’s Graduate Admissions Committee through the normal University application process. The Committee will make their decision on essentially the same bases as they do for the MSc program (applicant’s undergraduate background, undergraduate grades, and GRE or GMAT scores). However, in lieu of the research interests discussion paper required of MSc applicants, Graduate Diploma applicants will submit a discussion paper indicating why they are interested in the market research field.
2) Other than the orientation of the discussion paper, the admission requirements for the Graduate Diploma in Market Research will be the same as those for the MSc in Marketing and Consumer Studies program. This will ensure that students who enter directly into the Graduate Diploma program can consider switching into the MSc program.
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