Grotal University
School of Low Cost Advertising
Overview:
To encourage and pursuade an audience, one has to advertise his product efficiently. Advertising is therefore an art of removing the gap between what a customer wants and how he or she will get it. We often think how we can actuate a customer to buy our products or services.
The first thing that comes to our mind is Advertising, which is the most fitting way to communicate with a customer and to provide him with the information about our products or services online.
But how???
There might be several options circling our mind like:
• Radio Advertisement…….. costly
• Media Advertisement ……..costly
• Press Advertisement ……....costly
• Street Advertisement……....costly
• SMS………………………...costly
These ideas are way too expensive. Hence, we at Grotal provides you all your needs at cheaper prices. For this you need to know what is Grotal...
What is Grotal all about – Grotal is Low Cost Advertising website. At Grotal “every paisa counts and every hit makes a difference”.
Low cost Advertising allows companies to differentiate themselves. Grotal highlights their unique selling points to their customers.
The customer doesn’t want to roam around in markets. He wants everything in his bedroom with just a click away on the laptop. Today’s generation is Web generation – relying on online buying.
So! What are we waiting for? Let’s advertise on Grotal. Speaking of Online Marketing, you will find that there is a lot to learn. You may have to spend a good couple of months just learning the basics to get your business off the ground. You have to know how to market your content.
A Wide array of services or products is available on the Internet. Remember, you are not the only one. There are many online business owners who sell the same product as you do.
The dilemma is multiplied when you have to promote your business on the web. You have to make your own website. Get a Domain name. Host it on a server. Then comes the real challenge, i.e. how to be seen by the respective customer. Only way! Search Engine. But to be seen on the first page of Google we have to indulge in Search Engine Optimization (SEO). This is very costly and time consuming.
Grotal provides you a simple solution. Advertise on Grotal and you are automatically on the first page of most popular search engines.
“Make Life Easy” is our battle cry.
Methodology
Grotal is all about providing free presence on web.
• Grotal gives you the facility to design your own Website.
• Grotal gives you the facility of a free listing under the keyword of your choice
? In any given city
? On the National scene
Display
Grotal has its own solitary display. There are no categories. Type what you want and Grotal will try and give you an exact match. Most search engines give you millions of results, mostly irrelevant. These results are only websites. Grotal gives exact and relevant results. To be seen on a search engine one has to have a website, because search engines only crawl websites and if you don’t have website you will not be seen by the world of the web. Grotal is indeed unparalleled, even if you don’t have a website, you will still be listed in Grotal and consequently be shown by the search endings. Grotal is your private website.
To be fair to all those who list their business on Grotal we must display the results randomly; suppose Grotal were to list business sorted by alphabet, a business name starting with ‘S’ will never show up in the results. Everyone must get a chance to be displayed right on top.
This is applicable to all displays:
• Keyword Search
• Banner on the Right
• Classified Ads
• All Modules
Listing :
All the listing in Grotal are free and random.
Premium Listing
However, should any business wish to display its content on top, it has a choice to pay as little as Rs 7 a day and be listed above the free listings.
This is true for all modules on Grotal.
Biding
It is possible that for a given keyword in any city there is more than one business that has paid a premium and is vying for top location.
For any given city there may be more than one premium listing of banners in the right column. These also will be displayed randomly.
When there are more than one premium listings for any keyword/banner they themselves will be displayed randomly. But there may be one amongst us who wants to be in top most position.
Grotal gives you the option and the power to bid for that location by paying more than the others.
Ways to place your Ad in Grotal:
- City Search
- City Banner