Samsung – A Big Brand
Samsung Group is among the top conglomerate companies engaged in businesses like in consumer electronics, insurance, heavy industries, telecommunication equipments and chemical. This South Korean group came into existence in 1938, known for its cutting-edge technology products. Being one of the top business groups, Samsung has stepped in various sectors. Here are some fields of Samsung Group.
Business Areas of Samsung
Insurance: Samsung entered into insurance sector in 1957, and in few years came forward as a top insurance company in South Korea. The company generally deals in health insurance, life insurance and annuities. According to market capitalization, Samsung Life Insurance is the largest insurance company in South Africa, and also listed in Fortune Global 500 Company.
Heavy Industries: Samsung is the largest builder of ships (drill ship, container ship), offshore Floaters, cranes, heavy industrial machines etc. To widen its business area, company entered in wind energy trade. Besides this, the company also manufactures power and control systems to ships.
Electronics: It is the flagship company of Samsung Group, and the largest electronics company in the world that deals in consumer electronics, telecom equipments, semiconductors, home appliances etc. The company has manufacturing unit in more than 88 countries, produces mobile phones, tablets, television, home appliance, digital cameras, batteries, hard drives, and memory cards. Today, company is the leading producer of mobile phone and smart phones worldwide.
Leading Magazines reviews about Samsung: Samsung is well appreciated brand by all leading business magazines around the world. According to The Economic Times, “Samsung Electronics Company is one of the world's top technology companies, accepts record profit of $9.3 billion in 2013”. In its one report, prominent business magazine, Bloomberg Business Week says,’’ If Samsung isn’t yet as lustrous a brand as Apple, it’s finding success as the anti-Apple”. Forbes magazine gives Samsung 12th place in top 100 most powerful brands in the world.
Samsung in Media
Growth of the company is measured by its turnover but popularity relies on media attention. Getting touch with media remains the major marketing strategies of the companies, and Samsung knows it better. The company holds strong position in media as its products are well appreciated by all sources of media. Samsung has immense display of advertisement on electronic and print media, the one of reasons behind its popularity. To grab the maximum market share in electronics, Samsung has inaugurated numerous customer service centers like Samsung customer care Service Numbers and Samsung service centers.
Samsung in India
Samsung India is fully owned subsidiaries of Samsung Group, owns many stores, dealers, service center throughout the country. Samsung has become prominent name in Indian consumer electronics market, and logic behind this is affordability of its products. Moreover, the company keeps connecting its Indian customers with newly launched products including led TVs, LCD TVs, digital Cameras, laptops, personal computers, printers, Notebook, Tablets, laptops, mobile phones and Smart phones. Samsung India has headquarters in Indian city of Gurgaon, Haryana, and manages its all manufacturing unit across the country. Samsung’s business in India mainly lies on its smart phones.