Micromax - The Emerging Consumer Electronics Company in Asia
Micromax is an Indian company, initialized with just a small I.T. Company in 2000, founded by Rahul Sharma and his three co-founders Rajesh Agarwal, Sumeet Arora and Vikas Jain. In short span of time, company has come out as largest Consumer Electronics Company in India and neighboring countries like Sri Lanka, Nepal, Bangladesh and Singapore. Micromax headquarters is setup in Gurgaon, a well known city of Indian state Haryana.
Micromax Growth
The copious growth of the Micromax has certainly made astonished all its competitors. According to the analytics report of global handset vendor market, Micromax is 12th largest manufacturers of mobile handset all over the world. The company brings various consumer electronics in market, primarily focuses on Mobile phones, Smart phones, Tablet Computers, Data Cards, Televisions, and LED TVs. Micromax is the most admirable brand in India that has been reached out to adjoining countries. The company has 23 offices across the country, and one is in Singapore.
Micromax Products
The success of company depends on its sound strategy toward the work. Micromax believes in producing innovative, cutting edge technology, and well designed products. The company’s products are quite affordable that is another big reason of its popularity. Here are few products launched by company in market.
Micromax Smartphones:
Micromax comes with variety of mobile phones and smart phones in market which are based on android operating system. Many of smartphones of the company are well famed including Micromax Ninja, Micromax Canvas 2, Micromax Bolt, Micromax Canvas HD, Micromax Canvas Doodle etc.
Micromax Fun Books:
The Company induces broad range of android based fun books that is developed with all latest features like voice calling, ice-cream sandwich android technology etc. Fun book P255 and Canvas tab are two popular tablets by Micromax.
Micromax Consumer Electronics:
The Company produces various consumer electronics products in market like LED TVs, Smart TV box and music systems like home theater etc.
Micromax Data Card: 3G data cards are also developed by the company.
Micromax Customer Support
“People don't care how much you know until they know how much you care” is rightly said by
John C. Maxwell. A better customer service is the key to success of company, and to fulfill this need, the company has opened many service centers across the country. Though Micromax is newborn company yet it has successfully established its service centers in many small-big towns and cities across the country like Bangalore, Mumbai, Chennai, Jaipur, Ahmedabad, Delhi, Surat, Chandigarh etc.
Apart from service centers, Micromax has also setup the provision to provide total customer support through its customer care center located in many cities in India. These customer care centers provide toll free number that is available 24 hours in a day.
Brand Endorsement:
The concept of endorsing products is not new in India, as many top companies in the country are engaged in endorsing their products. To reap huge rewards, it becomes necessary to endorse the brand, and many celebrities of different fields are used for endorsing. Micromax is also endorsed by many celebrities of Bollywood, (Hindi film industry) like Akshay Kumar, Twinkle Khanna, and Jacqueline Fernandez. According to one report of The Economic Times, Hollywood Superstar, Hugh Jackman is also chosen as a brand ambassador for the company.