Advertisement has always been considered as the part and parcel of any business. It is the subdivision of marketing, which basically deals with involving more customers with your brand, products and services. It helps both business and customers, because it works as a medium to introduce a new product in the market, educate consumers, enhance brand awareness, increase its sale, and support the salesmanship. If you are doing a business, then you need to promote your products and services through a proper channel.
In the modern era, Internet advertisement helps businessmen to reach their target audience. Internet marketing is perfect for businesses with national or international targeted market. Here, we are providing you some low-cost, yet highly-impactful methods to help you advertise and promote your business;
Have a Website: In today’s era, many companies are gaining internet presence to provide more information to their customers. Your business needs a website to come in direct contact with your potential customers. Investing in promotional activities is important, so, own a website. Buying a domain name will cost you very little per year. You can generate more customers and drive more sales with online presence.
Search Engine Optimization: SEO is playing a significant role in the field of online business. It offers a number of benefits to small and big business owners, as it will help you create a better, faster and friendly website for users. An SEO optimized website is fast, easy to use, compatible with all kinds of devices and help attract more customers. A good on-page technique improves the user experience and creates short term and long term benefits.
Email Marketing: Email marketing is an operative way to reach the prospective customers and maintain long-standing relationships with your existing customers. For email marketing, you need to maintain the list of your potential customers and send emails to them. To inspire more people to give their email addresses, you should offer good promotional deals or discounts. For example, if you are selling footwear products, you should offer some discount on their next purchase. Remember, most of the promotional emails are delivered into junk or spam folder, so to avoid this, you need to make a mail which should fulfill all the rules of Email marketing. You can take help from numerous websites like sendgrid.com, Email Marketing Services providers and mailchimp.com to make a better email.
Local Business Listings: These are the best tools for promoting your business. You can buy keywords and banners from listing website to expand your business. The below given are some types of listings:
a) Paid Listing or Advertisement: In this type of ads, the businessman can advertise in local listing websites. The advertisement could either be banner based or keyword based and the keywords will be shown on the top of listing website depending upon the bid system.
b) Free listing or Advertisement: In this kind of advertisement, a user can be listed on various websites, but he cannot take the benefits of paid advertisement in this. His advertisement will be shown after the paid advertisement or at the bottom of the page.
Google AdWords: It is a costly option, but can drive a huge profit by directing traffic to your website. This kind of Advertisement works on clicks and number of impressions. As the number of clicks increases, the chances of getting paid leads and revenue will also increase. These days numerous companies are spending a good amount on Google AdWords to get more leads, traffic and revenue.
Social Media Networks: This gives you the platform to target specific audience and engage more and more number of people. It gives you an opportunity to make your client database with the engagement of ‘liking’. This will help you find potential customers from the market. Social media networks are measurable channels, having valuable tools such as insights and analytics; you can check all the details from your Facebook page and target your audience.
Business Card: The Business card is one of the best and low cost Advertisement methods. If you’re a business owner or the employee of a company, you must introduce yourself to at least more than five people every week. Leave your business card everywhere and if possible hand them over to every person you meet. These business cards will help you get business leads in the future and expand your client database. For Example- If you meet around 300 people over the year, then it will be possible that 120 people will keep your business card with themselves, and about 30 people will become your new customers.
Online classifieds: Classified ads are the cheapest and easiest way to connect with your potential audience. There are a lot of websites available on the Internet, offering Free Online Classified for various services and products. People owning any type of business organization can place their ads on Free Business Classifieds. The main advantage of online classified is that it can be posted by any individual without spending money. People can upload their ads whenever they need. Most of the classified sites offer free services and some of them may charge little amount, but classified ads are a lot cheaper than paying for another kind of media space such as radio, print or TV ads.
Online video sharing Sites: Progresses in technology and display have made distribution of video much easier. You can create video presentation for marketing purpose, employee training and sales purpose. With the help of video sharing sites you can make the communication of your business more effective. You can share the videos of your product and services, and boost your sales and potential customers.
Photo Sharing Sites: Showing people the photos of your product will be more attractive option than writing about it. Images of tourist destinations, fashion, food and accommodations are found interesting over the internet. You can upload the images of your product on photo sharing sites to promote your business name and build better relationships with customers.
Advertisement is the best option to provide information about products and services. From the above mentioned details, it can be concluded that it is the base of every business. Generally, promoting the business on television ads, newspaper and radio is costly. So, if you are starting a new business and want to consider low-cost options, then go through the above mentioned points carefully. If you are interested to advertise your business, then apply on Grotal.