Today, every brand requires a strong social media strategy to increase brand awareness, encourage sales and earn audience trust. Customers around the world depend on social media for peer opinions and general information on your brand. According to a report, 45% of global customers say they utilize social media at least once a month to research prospective brands and products before spending their money. That’s why every brand, big and small, requires the top social media management tools.
The best tools can assist you save time, reach more individuals, publish superior content, learn about your brand’s reputation, and so much more. Are you searching for the top social media management tools to grow your online presence in 2022? Maybe you need an excellent way of managing several social media profiles without wasting time, or perhaps you require a solution built with teams in mind. Whatever the situation, you are going to need the right tools and software to assist you. In this blog, we are breaking down the best social media management tools to increase your social media strategy. Have a look!
Top Social Media Management Tools For 2022
1. Buffer
As per to many experts in the business field, Buffer is one of the excellent social media management tools around. It gives customers an advanced level of clarity and convenience they require to obtain their business goals. The advantage Buffer has over all other similar tools is that it permits its customers to utilize its interface to manage all their social media accounts. With the help of this tool, a user can schedule, repurpose, and create posts, assign distinct assignments and permissions to team members, etc.
Key Features
• Informative social analytics
• Multimedia format sharing
• iOS and Android support
• Team collaboration
• Social profile sharing
• Multiple posts and tweets
2. Hootsuite
Hootsuite is another best social media tool targeted toward small- to medium-sized enterprises and businesses and is optimal for someone who is just beginning out in social media management. The tool is noted for being a user-friendly platform when it comes to scheduling social media posts. You can view many social media streams at once and it’s great for syndicating and publishing.
Key Features
• Optimize delivery
• Social analytics reports
• Manage multiple contributors
• One step several networks updates
• Data gathering through tracking brand mentions
3. Sendible
This tool is specifically designed for brands with many clients; Sendible is a best tool for voicing your product/brand to expand brand awareness. This is a fully optimized tool for digital marketing, and it is widely utilized by digital marketers. This tool has all the features a brand requires to engage with target audiences and keep them engaged.
Key Features
• Manage multiple clients and users
• Customer engagement
• Schedule posts
• Lead generation
• Multiple social network publishing
• 360-degree brand building
• Reputation monitoring
• Integrated analytics and tracking
4. CoSchedule
CoSchedule is one of the best social media management tools that allow you to work smarter rather than harder and do more with less. Every marketing campaign requires a decent amount of effort and organization. You can do that and more by keeping all your marketing-related work in one place. This is quite an intuitive tool that allows businesses to build better relationships with their clients, customers, and audiences. Aside from covering all your social media management needs, it also caters to your other marketing needs, including events, content, emails, etc.
Key Features
• Campaign management
• Customizable templates
• Campaign analysis
• Social network marketing
• Third-party integration
• Content management
• Reporting and statistics
5. MavSocial
If you require a social media marketing tool that permits you to shift focus on visuals, then MavSocial is the best option for you. It’s more than just a tool; it’s a complete platform that allows the customers to engage with the target audience across several social media channels, utilizing just one social inbox. It’s an optimal tool for tracking and monitoring social notifications, conversation and messages.
Key Features
• Comprehensive collaboration
• Flexible marketing campaign
• Sophisticated dashboard and reporting
• Intuitive visual content management
• Seamless social media publishing
6. eClincher
Nowadays many businesses struggle with coping with extensive scopes of work when it comes to social media management efforts. It’s very tiresome work, especially for small & medium businesses operating on a limited budget. Luckily, eClincher can assist share the load. The tool permits organizations to manage social media groups, pages, and accounts across several platforms in the most perceptive way. Digital marketing agencies, professionals, teams, businesses, and social media managers all utilize this tool.
Key Features
• Hashtags and keywords monitoring
• Social media analytics
• Content recycling
• Advanced publishing
• Auto-post with queues
• Website analytics
• Content curation
7. SocialPilot
If your business needs a user-friendly and cost-effective SMM (Social Media Marketing) solution that gives several features, then SocialPilot ought to be your alternative number one. It’s an optimal and easy to use tool suite for scheduling posts, managing social media, improving engagement, and analyzing results for even excellent performance. SocialPilot is a favored tool of choice for small businesses, marketing agencies, business professionals, and many other enterprises. Apart from competitive pricing and user-friendly design, the SocialPilot tool also permits for seamless integration of social accounts, while offering improved control over handling all the important tasks.
Key Features
• Deep URL shortening integration
• Advance post scheduler
• Bulk scheduling
• Advanced social media scheduling calendar
• Custom Facebook branding
• Client management
8. Agorapulse
Social content requires regular updates to stay engaging and relevant enough. And to manage this very well Agorapulse is excellent for you. It permits the user to utilize the social media inbox alternative to keep their content fresh and up to date. Apart from syncing all social media profiles in real-time, this amazing social media management tool saves old conversations and permits the user to restore any information, if need be. Businesses mostly use it to assure they don’t miss any relevant tweets, likes, comments, etc. Agorapulse is also a performance measuring tool, permitting businesses to track their endeavors by getting customized reports in PowerPoint.
Key Features
• Twitter management
• Advanced PowerPoint reports
• CSV reports
• Advanced scheduling and queueing options
• Team functionality
• Facebook analytics
9. Crowdfire
When it comes to SMM (Social Media Marketing), timing is everything. Hence, the increasing significance of having a social media scheduler that permits individuals, small businesses, agencies, and brands to maintain all your social media management endeavors in one place. Crowdfire permits you to set and schedule your content in advance. Apart from being an excellent scheduling app, it’s also a post planner and an optimal tool for social media listening. It provides an array of effective features a brand can utilize to improve analysis feeds, social media engagement, improve social CRM, etc.
Key Features
• Viral hashtag tool
• Engagement optimization
• Twitter analytics
• DM marketing
• Copy followers
• Search by keyword and location
• Follow competition
10. Post Planner
Post Planner is one of the best tools for increasing engagement, developing lead generation and conversion rates. This tool is specially designed for small businesses and professionals. If this tool is utilized in a proper way, it can assist generate more engagement than before. Apart from generating more engagement, this tool assists find the content, plan and optimize your content, and streamline and automate your publishing. Use its latest social media scheduler and post planner features to improve your content and posting, and you will dive into a great wider pool of audience.
Key Features
• Post targeting
• Custom domain
• Planned posts
• Bulk uploads
• Email opt-in
• Status ideas
In this digital era, running a business needs a lot of techniques and skills to beat the competition and stay relevant. Social media management tools are simply important to your business efforts, specifically when it comes to spreading brand awareness, tracking audience engagement, organizing, and publishing content.
These 10 top social media management tools all offer a wide range of different features that cover distinct aspects of your social media requirements. These amazing tools are meant to assist you to set new standards in your business/industry and showcase your brand as a valuable authority in your line of work.